Sandra has over 20 years in the creative industry in AU and the US as a designer, art director and creative entrepreneur.

She has a remarkable ability to seamlessly blend artistic creativity with practicality. Her designs go beyond just looking good; she has a real talent for creating art that serves a purpose and communicates effectively. She thrives on developing idea seeds through to the delivery of visual solutions while building strong relationships, using art as a tool to improve experiences or solving problems. This attention to both detail and function gives her work a unique, lasting impact.

Additionally, her curious nature allows her to seek other opportunities to nurture talent, encourage expression, and bring people together. As a Founder and the Curator of Urban Collective – a photography group – guides artists with subjective advice and artful curating to develop proud portfolios and exhibit their work via platforms such as HeadOn Photo Festival and Art and About Sydney.